Semrush AI Visibility Toolkit alternatives (2026): priced

Semrush's AI Visibility Toolkit is the natural choice if you already live in Semrush. Teams look for alternatives when they need a dedicated tool that acts on what it finds, covers Copilot, or prices better across several brands.

If your team already runs keyword research, audits and rank tracking in Semrush, its AI Visibility Toolkit is the path of least resistance: it is bundled into plans from $139 a month, which puts AI answers next to the SEO data you already trust (the standalone $99 per-domain toolkit we listed on 26 September no longer appears on its pricing page as of 17 October 2026). The reasons to look further are about what an add-on is built to do. It reports AI visibility; it does not describe fixing it. It covers four named engines, none of them Copilot. And per-domain pricing scales with every brand or client you add. This guide groups the alternatives by the reason you'd switch. Every fact comes from each vendor's own pages, checked on 26 September 2026, with Semrush, AthenaHQ, Ahrefs, Rankscale, Scrunch and Profound re-checked on 17 October 2026.

Our bias, stated up front: Stellarcast is our product, and it is one of the options below. We've kept every other entry to what its own site says. For the same comparison written from the enterprise side, see our Profound alternatives guide.

Why teams look beyond Semrush

• A reporting add-on. It shows AI visibility beside SEO data but does not describe publishing fixes, so the toolkit tells you where you are missing and leaves the rest to your team.
• No Copilot. The toolkit covers ChatGPT, Perplexity, Gemini and Google Search (its prompt database spans AI Overviews and AI Mode). Microsoft Copilot is not among them.
• Per-domain pricing. The $199 Starter plan covers one domain for AI brand performance with 50 prompts a day; more domains mean a higher plan, which adds up across clients.

See your own gaps before you switch: get a free AI visibility audit.

The alternatives at a glance

Checked 26 September 2026 against each vendor's own pages; Semrush, AthenaHQ, Ahrefs, Rankscale, Scrunch and Profound re-checked 17 October 2026. Top-tier prices and trials are in the full pricing table.

If you want a tool that acts on what it finds: Stellarcast

Stellarcast is built around a loop: monitor, diagnose, execute, prove. Every paid plan checks Google AI Overviews, ChatGPT, Gemini, Perplexity, Google AI Mode and Microsoft Copilot daily, so Copilot sits alongside both Google AI surfaces. Diagnosis turns those results into specific gaps: a buyer question where a competitor is named and you are not.

From the $89 Starter plan, Stellarcast drafts a fix for each gap. Nothing publishes until you approve it, every approval is recorded with the change it made, and approved fixes go live on WordPress. From Growth ($249), every lift claim sits in a ledger labeled MEASURED, LIKELY or TOO-EARLY, so you never report a number you can't defend. Pro ($549) adds API access for teams that want the data in their own reporting. See the plans.

0:34

Where Semrush is the better fit: its $199 Starter plan includes 50 prompts a day against our Lite plan's 15, and if your team's day already runs in Semrush, one login and one bill are worth something real. Stellarcast is a separate tool, not an SEO suite.

If you manage many brands or clients: Stellarcast Agency or Peec AI

Per-domain pricing is the cost that grows fastest for agencies. Stellarcast's Agency plan is $599 a month for 220 tracked prompts pooled across client brands, with branded exports; Agency Scale ($1,499) adds white label. You size the pool to the work, not to the number of domains.

Peec AI is the strong alternative here: its agency plans include unlimited client workspaces and free 7-day pitch projects, and its Starter plan is $95 a month with three engines picked from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI. It does not publish changes to a CMS itself. Profound also sells to agencies; its Agency Growth price is not shown, and each client workspace is $399 a month.

If you want to stay in an SEO or marketing suite: Ahrefs or HubSpot

If the suite is the point, the move is sideways rather than out. Ahrefs Brand Radar combines a large pre-built index of AI answers (the AI Visibility Index from $199 a month; custom prompt packages from $50 a month, or $699 for all models) with custom prompts on its paid plans, from $129 a month with 5 custom prompts, and it sits alongside Ahrefs' SEO data. HubSpot AEO offers low-cost tracking inside HubSpot from $50 a month across three engines. Like Semrush, Ahrefs doesn't describe publishing fixes.

If budget is the constraint: Otterly.AI or Rankscale

Otterly's Lite plan is $29 a month and includes ChatGPT, AI Overviews, Perplexity and Copilot, so it covers the engine Semrush leaves out, with Gemini, AI Mode and Claude as paid add-ons; it offers a 14-day trial with no card. Rankscale's Essentials plan is $17 a month billed yearly only ($20 list; Pro is $99) and covers 21 engines on every plan, though engines consume credits at different rates. Neither publishes fixes to your site; both are trackers first.

If you want actions on a Shopify or Webflow site: AthenaHQ

AthenaHQ has a free Essential tier and a $295 Starter plan tracking 11 engines, and its plans page lists on-page and off-page actions with Shopify and Webflow integrations (the eight-CMS list we saw on 26 September no longer appears there as of 17 October 2026). That reaches Shopify and Webflow sites where Stellarcast sends drafts to WordPress. Its Starter plan covers a single market, and multiple countries are an Enterprise feature.

Writesonic, Knowatoa and Goodie also publish approved changes to a CMS, usually on their higher tiers. The question to ask any tool that drafts and publishes: does the pipeline start from the prompts you are losing, and can it show afterwards whether a published change moved anything? Drafting and publishing are the easy half.

If you want AI agents to see an optimized site: Scrunch

Scrunch Core is $250 a month for 125 prompts across ChatGPT, Perplexity, AI Overviews and Copilot. Its distinctive idea, on Enterprise, is serving an AI-optimized copy of your site to AI agents at the edge without changing the site people see. That is a different bet from publishing fixes: instead of changing your pages, it changes what agents are served. Choose it if that edge approach is what you are after and the Enterprise tier fits your budget.

How to choose

• Stay with Semrush if your team lives there, its engines cover your buyers and reporting is the job; switching has a cost.
• Pick Ahrefs or HubSpot if you want AI visibility inside a different suite you already use.
• Pick a budget tracker if you only need to know whether AI mentions you.
• Pick Peec AI if you are an agency that wants unlimited client workspaces and monitoring is enough.
• Pick Stellarcast if you need Copilot covered, gaps fixed and the lift proven, at a public price.

For the wider field, including tools this page leaves out, see the best AI visibility tools in 2026.

← Compare every tool's pricing on one table